by Shagun Singh
The head of IDEO, a design and strategy firm based in Palo Alto, Tim Brown talked about Aravind Eye Care Hospital in Madurai in a recent interview with socialedge. The lesson he learnt on his trip to India was – “By trying to serve those who have the most needs, you can end up being truly innovative, to a point where those innovations have relevance not only in the developing world but in the developed world also.” Aravind Eye care has an systems approach to eye care very similar to Edisons holistic concept of electric power delivery (as per an ideo document on design thinking).