Anab Jain is a designer and a TED Fellow, interested in creating stories that lead us towards new, alternate futures. Educated in India, Vienna and London, she is the Founder of Superflux, a design practice working at the intersection of people and technology.

She created ‘The Power of 8’ a collaborative project to imagine alternate, optimistic futures. Most recently she was working on a project called 5th Dimensional Camera that explores the wider implications of living in a world with quantum physics. Her recent talk called ‘My Elastic City – Designing for India’s immaterial urbanism’ at the World Congress for Information technology revolved around soft urbanism in India.

The recipient of Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Anab has also presented her work at MoMA, NY, Apple Computers Inc, LIFT and SIGGRAPH.

This video footage was recorded on skype so please bear with the quality. Thanks!

On May 26th, I attended a workshop on ‘Funding for Social Change‘ organized by WorldStudio at SVA. Andrea Pellegrino is a business partner at WorldStudio with Mark Randall. She orchestrated the workshop and it was very useful for people who are taking baby steps towards building projects that are socially responsible and don’t necessarily have client funding. Andrea ran us through a few basics. Worldstudio Inc is one such rare design shop that works on socially responsible communication design and branding projects.

Traditionally such social design work has always be done under the umbrella of -
Non Profit Organizations
Civic Authorities
Probono Work
Corporate Responsibility Programs

So the question raised was how does one fund socially responsible non client based initiatives when it does not fall under any of the above categories. The questions thus explored were funding, developing ideas, creating communication plans, developing a budget and gauging the return on investment.

Funding models for such projects could be sourced to –
Grants (Eg Sappi Grants)
Donations (Eg Project M-425)
Integrated solutions (Toms Shoes)
Sponsorship (Tribeca Film Festival)

Getting started on a project and keeping it going -
What is your passion and what drives you?
Start small – Small acts inspire big ideas.
Be realistic – Assess your situation.
Float the idea – Confirm viability and interest.
Find partners, build a collaboration – Dont try & do it alone.
Leverage your relationships – Start with who you know.
Develop a communications plan – Build support for your idea.
Create a project document – Tools to engage your sponsors and partners.
Funding sources – Research, Research, Research
Be Flexible – Allow for changes in your concept.

Methodology -
Indirect – Raise money for local charity you like.
Concrete – Open your home to a homeless person.
Visionary – Look towards the future and create something long term.
Commentary – Create an installation that deals with a social subject.

Communication plan -
Who are you trying to reach?
Will you engage subcontractors?
Website.
Traditional Advertising – Print, TV, Radio, Mailers.
Editorial Outreach.
Social Media.
Collaboration.
Multimedia.
Collateral.
Involving partners in media plan.

Project budget -
Hard costs
Development time
Execution time
Risk as a percentage – 10 to15 %
Potential for in-kind donations

Return on Investment -
Reflects value
Creates social impact
Potential for PR activation
Interacts with key markets

The second half of the workshop was more hands-on The group was split into a bunch of smaller groups. Each group was given an idea and was asked to apply the above stated list onto the idea to make it real. The sequence of the process entailed coming up a concrete idea or concept, and then creating a communications plan and budget for it. Personally for me, things suddenly felt doable. There seemed to be definite plan of action in place. One thing Andrea stressed about a lot was putting the time spent on the project in the budget or accounting for your time. Amongst other nuggets of amazing information was a great group of people. It was truly inspiring to be in that room. There was a sense of community and love for social design. Things that will only grow with time as more of such projects get funded. For more details on this workshop, don’t hesitate to contact me on shagunster@gmail.com.

Other projects by WorldStudio inc -
Design Ignites Change
The Urban Forest Project

For some of us who grew up back home in India, we understand the perils of living in an unplanned city. Dodgy transportation system, consistent power cuts, inefficient waste disposal and sewage systems, gridlocked roads and a broken, corrupt bureaucratic government. People develop ways around problems. They adjust. The idea is to work the system in order to get maximum returns from it. It is tough to think of rebuilding or fixing this broken system since living in that system, if one is not rich or if one doesn’t work for the government, is such an ordeal.

This is an excerpt from a recently published article in the NY times. The writer is Akash Kapur – “Between now and 2030, the report (a Mckinsey report ) estimates, 250 million Indians will migrate to the cities, a figure that exceeds the current total population of all but three countries (China, India and the United States). As a result, India will have 68 cities with populations of more than one million (compared with 35 in all of Europe today)…….”Like much of the country, cities suffer from the legal ambiguity, rampant corruption, political infighting and institutional inertia that block even the most enlightened policies and policy makers.”

Are we equipped to deal with this influx when the cities cannot even handle the numbers that live in them right now? What if the policy makers have a way of getting round the government and mobilize the people instead? What if they can develop a community and network of people genuinely committed to changing the system or atleast identifying the problems within it, in an analytical fashion. I came across ijanaagraha today – an online platform to initiate community building to create change.

A cut and paste from their about section says – “The iJanaagraha portal envisions a huge online networking community that is committed to urban issues – electoral and civic. It aims to initiate change, build networks of communities & local civic bodies, provide data on urban issues, civic awareness & training – all of this at a local neighbourhood level. With the relevant information presented intelligently through use of simple interactive MAPS and a powerful platform to ACT, we aim to inspire everyone to get out and grab opportunities, participate in campaigns, events and community projects and become an Active Citizen in our society.”

The number of people using this portal to connect to others and identifying problems is unknown. However the fact that a step has been taken in the direction of using the internet or the online community to mobilize change is a powerful one. Another great example is FixmyCity.com. FixMyStreet is a site to help people report, view, or discuss local problems they’ve found to their local council by simply locating them on a map. This is UK based application. It launched in early February 2007. The various projects under DIYCity initiative are a step towards using the internet to improve civic services and urban problems in NYC. The government initiated ‘Dial 311′ is a great way for the public to get in touch with the New York City services and information also.

The democratization of the internet has allowed a number of grassroot level initiatives to take off and create substantial change in the way governments are run and cities evolve. India, with its abundance of people and knowledge needs to use this medium effectively and to its advantage.

Babajob.com is a Bangalore-based start-up that uses the web and mobile technology to connect employers and bottom-of-the-pyramid (BOP) informal sector workers (i.e. maids, cooks, drivers, etc.) with the goal of creating a scalable, replicable and profitable solution to combat poverty. Babajob aims to do this by creating greater market efficiency in the informal sector through voice and web features such as SMS, USSD, automated voice systems, and operator manned call centers, enabling employers and job seekers to find each other. The simple premises, upon which it built itself and continues to grow on, are –

• Everyone deserves to get a better job, no matter what their income or skill level, and
• Technology can enhance our ability to both hire more efficiently, and better communicate with those we care about.

While at Microsoft Research India in 2005, CEO Sean Blagsvedt co-ran the Advanced Development and Prototyping Team and worked very closely with the Technology for Emerging Markets research group, whose aim was to study and invent new ways that technology could be used to positively impact the social and economic development of the world’s poorest 4 billion people. Sean’s first thought was “Great – all they need is the village version of LinkedIn.com!” In reality however, in order to make such a system work, one has to overcome the problem that most low-income workers of the world may not be literate, nor own a mobile phone and rarely own or have ready access to an Internet-connected PC. Most people in India find jobs through people they know – namely their extended social network – and most employers – particularly when hiring employees that work in the home – would like to hire a person who someone they trust can vouch for. Another important factor with the increase of travel time (owing to the increase in the number of vehicles on the roads) and often-unreliable public transport has resulted in people looking for jobs closer to home, in their neighborhoods. More often than not, it’s the simply not-knowing that causes people to miss out on better-suited opportunities. Babajob.com is an attempt to digitize this process and information to efficiently “get the word out” and importantly provide an incentive for the folks in between an employer and employee to connect people together.

By leveraging web and mobile technology, Babajob scales and engages a wider audience creating greater efficiency for employers and further deepens the social impact on job seekers. Employers can conveniently browse job seeker profiles based on salary, location, languages, employment background, skills and references. Babajob offers several fee-based services to help in the matching and hiring of seekers.

With services available for all major cities in the country, Babajob is currently testing out a new voice application that will help communicate the necessary information into various regional languages. With a likely tie up with a mobile handset maker – the goal is to transcend, once again, the language and literacy barrier, to broaden the scope of Babajob’s services.

Babajob serves as a fine example of complex system design for a country that is socially and linguistically diverse; and where literacy is a major point of consideration, while attempting to make information accessible.  With a constantly evolving set of parameters and a strong belief in the transformative power of software on society, Babajob is social entrepreneurship at its best. By tapping into informal social interactions and streams of information, and using a blended value business model that combines a revenue generating business with a social-value-generating component, it provides us with a glimpse of the paradigm shift that is brewing with regards to businesses in emerging economies.

Lina Srivastava is the Principal of Lina Srivastava Consulting, LLC, which focuses on employing strategy, innovation, engagement and the use of cultural assets to create and demonstrate social change. For our new feature ‘The Indovators’, Lina talks about opportunities for indian designers in the fields of service design, information design, systems design, climate change and more.  She elaborates on how designers can use their inherent skills to create cross sector relationships and communication channels.  She also emphasizes the importance of fostering a climate of creation and risk taking in a conservative risk averse culture.  Overall, the first feature of our new series tells us why designing for the developing nations is a challenging yet gratifying and why innovation matters.

Ritwik Dey is an Interaction Designer. For “Designers as ChangeMakers”, he talks about the sad state of the Indian education system and his struggle with it. He comes from an engineering background and talks about his growth as a designer and his love for information design and data visualization. Amongst other things he talks about his two projects – Mumbai Voices and EMCounter. Both the projects are based on data collection and cater to the needs to the emerging nations. Ritwik works at the digital ad agency R/GA and spends his spare time being a photographer.

VAANI is an organisation that works to empower the deaf child. Its role is to act as a catalyst. Rather than delivering services, VAANI supports the development of accessible sustainable services for deaf children and their families whilst working closely with the overall development strategies of the country. VAANI works with local organisations to build on existing good practices to develop a resource base and understand what works for deaf children and their families in India.

In conversation with the Founder Director of VAANI - Brinda Crishna

RR:  So what’s the story of VAANI? How did it begin?

BC: VAANI was started by me after I had done a study which showed that although services for deaf had existed for over 150 years, it only catered to children who had already grown up and there was no understanding of childhood deafness or the role that parents played in the healthy development of their children. There was no communication as parents did not know how to communicate and children did not know how to express themselves.

RR: Who are the stakeholders of VAANI?  And who are the partners at grass root levels?

BC:  The beneficiaries are families of deaf children, deaf children themselves; community workers and other professionals including teachers. As far as the partners go – small NGOs who work at field level, possibly in community development projects or community based rehab projects.

RR: So VAANI’s services aren’t location specific. It is made available anyone who needs them? Vaani uses existing infrastructures to provide services? VAANI has designed a programme/services that can be emulated by smaller communities/NGO’s etc

BC: Yes and builds the capacity of the local NGO to carry on even after we are not there. The logic behind our model of work is that it addresses the issue of providing quality services to the thousands of deaf children who have yet not been reached, is cost effective, remains an active learning situation for both parties as VAANI and its partner NGO, build on each others strengths and ensures ownership and sustainability of the work. We have developed a whole lot of needs based training material and training curriculum to meet local needs. All our stuff is available in the vernacular.

RR: So does VAANI ever approach a group/NGO/community? Or do they come to you? As in – does VAANI identify a community that needs an intervention or does another smaller NGO approach you first for the liaison?

BC: It works both ways. The thing is that we are careful to choose our partners as there are a lot of organisations that work in the field who still believe in very traditional means of teaching or developing communication in the deaf child. What makes us unique is that we are the only organization in India that focuses on childhood deafness and believes that parents and children must learn to communicate in whatever means works for them; and that parents have the right to make decisions about the future of their children.

RR : But isn’t that the case with all parents? They have the right to make decisions about the future of their children? How is this any different?

BC: When a child has a disability then you allow the professionals to take over because you don’t know what to do. Most professionals in the deaf sector in India still suggest therapy and speech as the primary mode of communication for deaf children, but the reality is that communication is about connecting and understanding. Speaking requires very high quality hearing aids, which has to be given at the right time. Most children are diagnosed very late because deafness is an invisible disability and by the time parents realise their child is deaf, many of the language learning years have passed.

Fundamental to VAANI’s vision for deaf children and their families is the principle of informed choice. We believe that deaf children need to develop fluent language skills in order to understand and influence the world around them, by whatever means is the most appropriate for the individual. Deaf children do not gain access to language in the same way as hearing children. It is therefore very important to ensure that the means are available for deaf children to learn to communicate and that families receive clear and balanced information to help them make choices that are best for their child.

RR: (feeling rather foolish about the previous question) Right. Which is why the parents need to be educated about the possibilities like sign language etc. Why is it hard to identify deafness in a child? Are there non-medical methods that Vaani has developed to help identify child deafness?

BC: Because they look normal and many can hear a little or some sounds. It’s also because in India most parents don’t have long discussions with their children. Parenting revolves around nurturing, and often the child get by initially by using basic gestures. Yes there are definitely non-technical methods; VAANI has not developed them but we do use them to train community workers especially in urban slums and rural India.

RR: Since its inception 5 years ago, how far has VAANI come?

BC : Well, VAANI has worked in Karnataka, Gujarat, West Bengal, Assam, Meghalaya, Mizoram and Maharashtra. In these states we have provided services to over 1000 deaf children and families, conducted training courses and sensitisation meetings for teachers, Community Based Rehabilitation (CBR) workers and families. Along with this we have conducted seminars on emotional and social needs of deaf children and their families.We are partnering with the government to provide training to teachers so that they can improve the quality of education of the government run deaf schools and are supporting an NGO to set up an early intervention programme for young deaf children.

RR : Thank You, Mrs. Crishna for taking the time to engage with me. It was a pleasure talking to you. I wish you all the very best with VAANI and its endeavours.

For more information you can visit – www.vaani.in

Simrit Brar is a Graphic Designer who lived and worked in NYC for 6.5 years before moving to LA to work on the publicity for Meryl Streep’s latest film. She was also a part of the team that created the graphic ‘NYC taxi’ logo. She is the creator of some of the most popular posters in Bollywood history like Lagaan, Dil Chahta Hai and Kaante. For the feature ‘Designers as Change Makers’ she talks about the perception and growth of graphic design as a profession in India. She also talks about why western design cannot be cut and pasted in a country like India and why designers alone cannot win the battle of making everyday lives of people in the country, a bit better. This is a riveting talk by Simrit on design, culture and the challenge of designing for India.

MeraNokia is an information phone service from Nokia providing localised information in Agriculture, Education. The Enertainment section caters to Astrology and Ringtones. Depending on the service, you either subscribe to it, or download content when needed. If you subscribe to a service, the service sends you content messages to your MeraNokia inbox. At present, customers of select operators and in Select regions/districts of Maharashtra can avail this service. The services would be available in any one of your preferred languages – English, Hindi or Marathi.

More on Mera Nokia

MobilGlyph: Making Data Tangible from Adaptive Path on Vimeo.
Adaptive Path, a product experience and strategy design company recently went to rural India to investigate the impact of mobile technology and developed concepts for new mobile devices for this market. Mobiglyph is one such concept that allows illiterate users to save contacts by using QR codes to make data tangible and phone cameras as an input medium.

Read more details on this project on the Adaptive Path Blog