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Information & Technology

Artist - Madhurya Balan
The Fearless Campaign | Art in the age of social media

The last couple of months have been rather dark, infuriating and intense. Post the horrific Delhi rape case, all forms of media have been abuzz with stories about rape, in its different shapes, sizes and forms. What’s worse than the act itself,  are the ridiculous ideas and notions that people in this country have about [...]

cover the night
Kony 2012 revisited from a design perspective

Have you heard about Joseph Kony? If yes, then I am sure you have already watched the short movie Kony 2012. If no, then please do read on while you make sure to watch it later. Joseph Kony is the head of the Militia Group, the LRA (LORDS RESISTANCE ARMY). Basically, there probably isn’t even a single [...]

Startup School | Living in the future.

After a long hiatus, I’m finally back with something to write about. As most new things go, the last few months have a been a whirlwind of ideas, sleepless nights and dreams that has finally manifested itself into its physical form as  Startup School.IN.  Startup School is an intensive 3 month residential incubation program, focused [...]

Open Platform for Idea Generation : Idea Democracy

In a world that has becoming increasingly democratic, ideas are still the prerogative of the “idea man”, such as a creative director in an advertising agency. Given that in the recent years some of the best ideas have come from youngsters working on their projects in cafes or garages, one could say that digital technology [...]

Tainted Water

Tainted Water is a beautiful interactive installation by a group of designers from NID who call themselves ‘Digital Jalebi’.Here are some insights from Nikhil Joshi who is one of the creators of the project.  How was tainted water conceived? The initial idea was born as an installation for NID’s annual festival RGB. We took inspiration from [...]

Designer and Engineer- A Molotov Cocktail.

What’s the difference between a Designer and an Engineer? A Designer is one who makes anything to look, feel, live or work better. An Engineer is one who looks at a Designer and asks- ‘Why do they have to complicate the process of making anything to look, feel, live and work better?!’ This is an [...]

InfluencerCon 2012 October 3rd-5th, Mumbai

In an inspiring and engaging chat over Skype early in the morning, Philip McKenzie – founder of InfluencerCon and Tegy Thomas the lead organizers of InfluencerCon Mumbai, spoke to Maitreyi about InfluencerCon 2012.

conductive orchestra3
Conductive Orchestra

Ankkit Modi and Rudransh Mathur, are two budding interaction designers and electronic artists who have recently graduated from the Srishti School of Art, Design & Technology, Banglore. Maitreyi had a chat with them about their interesting project called the Conductive Orchestra.

Prof. Panchal speaking on "Branding and Design" at the 4th Machine Tool Industry Summit
Design and the Indian Manufacturing Industry

Why does the Indian manufacturing industry particularly the machine tool industry (MTI) not pay attention to design and branding is a question I have been asking my father for a while.

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Pinterest: To Pin or not to Pin

You don’t have to be tech-geek to know about Pinterest. This is the latest social media website to gain popularity at such an alarming rate. Pinterest is nothing but a virtual pin-board that allows its users to collect, categorize, organize and ‘pin’ their pictures onto various boards. These boards are visible to other user and [...]