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Along the lines of Pepsi Refresh Project and GE’s Ecomagination Challenge comes Mahindra’s ‘Spark the Rise‘ Competition which is a digital challenge geared towards creating change through innovation. The campaign that is focused in India aims to get Indians to create innovative projects around six themes namely energy, transport, infrastructure, agriculture, technology and social entrepreneurship. [...]
There are close to 850 million mobile subscribers in India. Mobile penetration in India is increasing every day but that does not come as a surprise. In the past we have looked into successes like Just Dial geared towards the urban Indian and innovations like MKrishi geared towards India’s rural population.
My parents live in a farm house in a town called Ambala in Haryana, India. When I visit them, I go on early morning walks with them, walking through the surrounding farms, villages, temples and gurudwaras. Along the way we run across farmers starting off their day, walking to their farms in dejection. During my [...]
A big percentage of indian village population is illiterate. Traditional mode of transmitting news like newspapers are not effective for that demographic. Television as a medium to disseminate news are not effective in villages either because of unreliable electricity as well as the cost behind purchasing a TV unit. Transistor radios have been a cheap [...]
e-Chaupal, an agricultural e-business initiative by ITC, one of India’s larger conglomerates, offers rural farmers information, products and services to enhance farm productivity, improve farm-gate price realisation and cut transaction costs. It also facilitates supply of high quality farm inputs as well as purchase of commodities at their doorstep. Farmers can access latest local and [...]