Simrit Brar is a Graphic Designer who lived and worked in NYC for 6.5 years before moving to LA to work on the publicity for Meryl Streep’s latest film. She was also a part of the team that created the graphic ‘NYC taxi’ logo. She is the creator of some of the most popular posters in Bollywood history like Lagaan, Dil Chahta Hai and Kaante. For the feature ‘Designers as Change Makers’ she talks about the perception and growth of graphic design as a profession in India. She also talks about why western design cannot be cut and pasted in a country like India and why designers alone cannot win the battle of making everyday lives of people in the country, a bit better. This is a riveting talk by Simrit on design, culture and the challenge of designing for India.