Dr Simone Ahuja is the founder and principal of Blood Orange Media, a multimedia production and design company that creates content in emerging markets, focusing specifically on examples of innovation with global relevance. Most recently she developed, produced and directed the Best Buy Corp supported television series, Indique – Big Ideas from Emerging India, for which she journeyed across India to explore how innovation within India drives socio-economic development on the sub-continent and beyond. Meetings with CEO’s of multinational corporations as well as grassroots entrepreneurs heralding bottom up, small scale innovation gave her a holistic, on-the-ground look at the methods of innovation employed in India and the mindset behind it. The Center for India & Global Business at Judge Business School, University of Cambridge, served as a knowledge partner for the series. Indique – Big Ideas from Emerging India is currently airing in PBS markets across the US.

Dr Ahuja currently serves as an advisor to the Center for India and Global Business and has served as an Associate Fellow at the Asia Society, NYC. She provides consulting services to trade delegations, academic institutions and Fortune 100 companies and regularly contributes to a Harvard Business Review Blog on HBR.org, including a recent post about innovation mindset entitled Jugaad: A New Growth Formula for Corporate America. Her pending book, Leading in a World of Scarcity:New Strategies for Doing More for Less for More, will be available in 2011.

Blood Orange Media is based out of Minneapolis, USA with affiliates in Mumbai, India and across the globe.